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Implementation of a Sales Plan

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The sales plan must be implemented immediately and the aspects such as the number of calls to be made by the sales team each week, as well as the procedures for monitoring these results, can be calculated and used for coaching purposes.

The question often arises, is it only the sales team that adheres to the sales plan?

The answer lies in the fact that each member of the company is part of the sales team and is responsible for the implementation of the plan.

A positive selling culture, which is reflected in the sales plan, will lead to a positive result in the sales of the organization.

The sales plan must be communicated throughout the whole organization and then be regularly reviewed to ensure the continuation of sales growth.

The sales team needs to take ownership of the sales plan and must rigidly adhere to the plan.

The truth is that the sales plan overrides the company’s best efforts, and this can be seen below in the graphical representation. We assume that our marketing plan is creating and endless list of phone enquires. Therefore if the best-laid marketing plans are left to the devices of a poor sales plan, then the efforts of the whole team is in question.

The monitoring and implementation of a sales plan can be made much easier with the use of CRM (client relationship management) databases, which allow the creation of a sales process.


About the implementation of a sales plan:

  • Commission a CRM system as soon as possible.
  • A good CRM system allows for sales processes to created and tracked.
  • Make sure the system lists opportunities and tracks them
  • The System should also allow for Email Database Marketing.
  • The system should be accessible by all members of the sales & marketing team.

Model of Success

The Manolis model of sales success creates an invincible sales team, which is able to create long-term relationships from all transactions.

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